Spin it! : Q&A part 1: Sonora.

We met Sonora a few months ago, but got to actually see him spin at Sonido Mundial in one of the clubs in San Antonio, TX in late May. We wanted to share with you his cumbia rhythms that will keep you dancing all night long. Check out his work on www.myspace.com/soycumbia. Here's a little about Sonora.  

K: Why Sonora?

S: It means "loud" in Spanish. so if you personally knew me, you'd understand.

K: Have you always used that as your alias?
S:Sonora Longoria, I could just use my full name DJ Joseph Albert Perez De Longoria ha ha. :)

K:Your hood: 
S:At the moment I currently reside in San Antonio TX.


K: Projects worked on:
S: Right now I'm finishing up a digital release for "Cabeza Netlabel" .working on an EP/mix for late summer and producing some tracks for a couple artists.


K: What kinda music do we jam to when you’re spinning?
S: besides cumbia and all of its sub genres, everything can range from African riddims to soca to kuduro to baile funk and dirty tropical bass. Its a trip, its like expressing adhd through music.


K: How old where you when you started spinning? 
S:16? around there.


K: What do you use when you spin (Serato, Digital DJ, Ableton, Tracktor, etc.)?
S: I PREFER serato, but have had to play on just about everything. I'll rock an ableton set time to time though.


K: Where can we catch you next? 
S:Will be heading to north Carolina and DC in July, and Houston with Mexicans With Guns in August.


K: Name of a must have track on your set: 
S: Fauna - Mira (hongo x hongo) that track will always set things off. never fails.


K: Who’s coming up with crazy power jams right now? 
S: A lot of homies are really coming out with fire. peligrosa boys Orion and Dus, Uproot Andy, and my boy MWG


K: Partner you’d love to work with: 
S: Lido Pimienta (girls got mad talent, big things from her in the future!)


K: How has producing music evolved since you first began doing it? 
S: When I was 13 i was making screwed and chopped music, now I'm bouncing all over sounds the world has to      offer.


K: What has been your biggest challenge as a DJ/producer so far? 
S: In my opinion i think its the "what makes you different from EVERYONE else" part. Finding your own sound and what makes it you, and yours.


K: Favorite DJ experience of all times so far?
S: Playing and opening up for the craziest show put together, Tormenta Tropical SXSW 2010. That was like the dream team of tropical/cumbia heads, sharing the decks with Oro11 Disco Shawn, Isa GT, Chief Boima, Maluca, nguzunguzu, toy selectah, lvis1990, poirer, kingdom. this list goes on. 


K: Worst request ever: 
S: i think everyone has gotten there share of lady caca. but the WORST thing anyone has ever asked/requested from me was "i don't understand what they're saying can you play something in English, something like new order"


K: Most cliché track played by djs right now? 
S: i wouldn't call it cliche, but i would say just about everyone has and probly always will include nguzunguzu's "el bebe ambiente"  that track is a heavy  hitter! they actually blew the power out at sxsw with that track


K:What’s the advice you would give young upcoming DJ producers who are barely stepping into the music business? 
S: have fun. 


K: Where do we get your music? 
S:you can check out my soundcloud at soundcloud.com/sonoraaa or sonoralongoria.tumblr.com for updates on
where you can find some stuff, or just do it up google style.




Sonora will be playing with Mexican with Gunz in August in Houston, TX. Dates and Venues to be confirmed soon.